SEO comes in two different flavors that will affect the ranking of your business' website: off-page SEO, which mostly boils down to the links coming to your site from other sources, and what kind of anchor text they use, and on-page SEO, which takes into account the content on your page, how it relates to content on your website in total, how relevant it is to the theme, what kind of text is in the links going out of your site and the sites they link to and the density of keywords on the page.

On-page SEO is important for search engines to determine what to rank your business' website for. You must have clearly defined header tags, meta keywords, and a website that is easy to crawl for search engine spiders. Off-page SEO focuses more on the outside sites that are linking back to yours, and a search engine's algorithm looks more at how related the content on them is to your website, the position of your link, and the anchor text used in the link to determine how much the link is worth to them.

On-page factors are sometimes underestimated because of the fact that even a massive amount of highly unrelated links can make a page rank for a specific term- the infamous Adobe ranks for the keyword “click here” despite having no header tags targeting the phrase, few instances of the phrase across the site, and the keyword isn't bolded or emphasized in the content or used as anchor text for links out etc. Nonetheless, on-page SEO helps to determine the way your website ranks in search engines, and pages that are highly optimized for content in the way that the following articles will explain rank far easier for keyterms that they are optimzed for than other pages that are not optimized for them, but also targeting them. There are also some off-page "prohibited" SEO techniques that can be banned or panalized by search engines e.g. Google.

• Keyword Research - Research on what keywords can be targeted for the site.
• Keyword Finalisation - To come up with the final list of keywords which we will target on the website.
• Competitor Analysis - Competitor analysis on what keywords the competitors are using.
• URL Analysis - Check if the URLS are search engine friendly.
• Site Structure Check - Check if the site is structured is correct and the flow of information is in the correct direction.
• Checking Keyword Density - Check the overall density of the keywords on the site.
• XML Sitemap Creation - Creation of XML site map
• Google Webmaster Tools Accounts Setup and Registration - Creating a Google Webmaster Account and submission of XML Sitemap so that the complete site can be indexed with Google.
• Fetch as Google - Individually Submitting pages which are not indexed with Google.
• Google Local / Maps Registration - Creating a Google Local / Map account to submit the site.
• Google+ Account Creation - Create Google Plus account. Google Analytic Setup: Review of Google Analytic account.
• Mobile Website - Landing Page for mobile websites. Enquiry Form Check: Check if the Enquiry form is working fine.
• Mobile Site Compatibility - Check if the site works with Smart Phones and Tables
• Broken Link Check - Check for any broken links on the site.
• 404 Error - Check if page not found on the site is returning a 404 error.
• Spelling Check - Spelling Check on the complete website
• Grammar Check - Check for any grammatical mistakes Site Speed Check: Check if the site is taking too much time to download.
• Orphaned Pages - To make sure every page on your website is linked to from another page. A spider won’t be able to find orphaned pages.
• Content Crawling and Indexing - Check if the content on the site is being crawled and indexed properly.
• Synonyms - Use of Synonyms on the site to get better results in ranking.
• Landing Pages - Finalising which keywords will be targeted on the current website and if new content pages are required to target more keywords.
• Meta Tag Creation - Creating Meta Tags for the site which includes:
  • Page Title
  • Description
  • Keywords
  • H1, H2 and H3 Tags
  • Alt Tags
  • Page Heading Optimization
• Meta Tag Implementation - Implementing the Meta Tags on the website.
• On Page Content Optimization - On Page content optimization to integrate the keywords on the site.
• Creation of New Content Pages - If required and their integration on the website.
• Creation of Article Section on the website - Creating a section where all the articles would be posted.