Retail Industry

In the current socio economic scenario of globalization, growing middle class spending, expectation of more for less, information technology is not a mere tool for enhanced operational efficiencies; it is seen as a means for survival and a vehicle for competitiveness and growth. Binary Spectrum's strategy of industry focus is in line with this requirement of the retail industry and we help our customers use information technology to their strategic advantage.

We at Binary Spectrum understand retailer's needs from a business perspective and help them in overcoming their current challenges and achieve high growth targets through cutting edge and innovative e-business, store operations and supply chain management/ execution solutions.

Our retail solutions cover the entire spectrum of retailing including -

Sell Side

Sell side refers to all those activities and functions related to the selection and purchase of products which the customer directly uses.

The following gives a list of the various components on the sell side -

• Point of Sale (POS) for brick and mortar stores
• Catalogs and Product Listing
• Search
• Content management and data feed integration
• Dynamic Pricing and Discounts
• Orders
• Billing and Consolidation
• Shipment and Tracking
• Inventory Management
• Personalization
• Integration with Warehouse/Backoffice, Payment Gateways, Shipment tracking, Market places,search engines

Buy Side

Buy side refers to all those functions which relate to the procurement of products and business partner integration.

The Buy Side applications include -

• Sourcing and Procurement of Products considering
• Distribution and Logistics integration
• Advanced Planning and Scheduling
• Warehouse/Inventory Management
• Merchandise and Assortment

Customer Support and Business Development

Customer support and business development are tools for retaining customer, reinforcement of brand loyalty and growth of business from existing as well as new clientele. The focus is to have timely information and customizability for support functions.

The various applications on the customer support and businees development include -

• After sales service
• Customer segmentation and direct sales
• Customer Information System
• Customer Loyalty
• Marketing Management
• Product and applications knowledgebase
• Data Warehouse
• Business Intelligence and Analytics
• Data Feed
• International Sales
• Vendor Marketing
• Marketing Web services